WORK THAT MOVES MARKETS

NIKE LEBRON XIII SIGNATURE SHOE CAMPAIGN | “LEBRONCIERGE” TOUR

PRODUCTION + ACCOUNT MANAGEMENT

AKRON, OH • MEMPHIS, TN • DETROIT, MI • MILWAUKEE, WI • CHICAGO, IL

In March, 2015, Nike launched the highly anticipated LeBron XIII, the latest addition to LeBron James signature show series. As producer of the experiential campaign we toured the country, stopping in key markets to suprise and delight fans and sneaker enthusiasts where they live and play.

AMAZON | 2023 cross-category cross-channel marketing management

GLOBAL & DOMESTIC CAMPAIGN [COMMERCIAL - TRADITIONAL TV, DIGITAL & SOCIAL]

ESTEE LAUDER COMPANIES | TRAVEL RETAIL CAMPAIGN & RECRUITING

CREATIVE DIRECTION + PRINT COLLATERAL DESIGN

Development of brand marketing assets including key visual, digital banners, POS banners, and a dynamic interactive presentation that provides a high-level overview of the Travel & Beauty Division of Estée Lauder, as well as the career opportunities that exist within the company. The primary focus was HBCU students, specifically Florida Agricultural and Mechanical University.

Produced a 60 and 90 second video to support Estée Lauder’s FAMU Recruitment Program video will feature assets and select feature products provided by ELC.

McDonald’s 1st All-American Games “Legacy Backboards” | from URL to IRL

EXPERIENTIAL DIRECTION + ACCOUNT SUPERVISION + CREATIVE REVIEW

In order to connect with multicultural Gen Z audiences, McDonald's wanted to bring new life to their All American Games. In collaboration with the artist Albert Lee, we created a series of basketball backboards that celebrated iconic moments in the McDonald's All American Games history and placed them in 4 cities. Through AR, local basketball players were able to see the backboards come to life. The AR experience also featured a spot that launched the campaign and was voiced by WNBA superstar Candace Parker.

McDONALD’S x NBA ALL-STAR WEEKEND | CHICAGO 2020

EXPERIENTIAL DIRECTION + PRODUCTION + BRAND STRATEGY

McDonald’s B&PG engaged consumers with a barbershop style panel discussion hosted by Kenny Smith, and featuring celebrity panelists, athletes and influencers that appeal and inspire the 18 - 34 demographic.

The business of basketball, has consistently evolved through boundary-breaking game changers, on and off thecourt, as well as culture creators that love the game and have leveraged the game to empoweR themselves, and others. 

From the business of the game, to the look of the game ,to the brand of the game - our B&PG panel delivered key messages for our goal-driven audience on journey their to success by “giving golden game”. we  surpassed guest expectations with a surprise keynote and Q&A by NBA Legend and NBA Hall of Famer, Earvin “Magic” Johnson.

COORS LIGHT FULL COURT REFRESH | “4 CORNERS” | 2016

EXPERIENTIAL DIRECTION + PRODUCTION MANAGEMENT

Wrote the the concept for an exclusive panel as a part of the Coors Light national campaign, Full Court Refresh. The panel was called “4 Corners”, aptly named after a historic basketball gameplay strategy.

To connect the Coors Light Brand story authentically, I curated a very intentional panel of influencers with feature NBA champion and commentator, Kenny “The Jet” Smith, NBA VET and NCAA Legend, Dee Brown, Basketball Journalist, Brian Crawford, and former collegiate player/Grammy-award-winning Hip-Hop Artist and Entrepreneur, 2 Chainz.

The conversation was designed to spark action and media attention around economic development in urban, underserved communities across the nation. Our programming and campaign included resource development and youth empowerment through the spopprt of basketball.

The panel and original digital content was a huge success to the tune of 20MM media reached, 1MM+ social media impressions.

COORS LIGHT “TAP THE FUTURE” NATIONAL TOUR | 2016 & 2017

BRAND STRATEGY + EXPERIENTIAL DIRECTION

New York | Philadelphia | Atlanta | Chicago | Miami | Houston | Chicago | Los Angeles

More than 13,500 entrepreneurs from across the nation entered the Miller Lite TAP THE FUTURE competition for a chance to win $200K for their business. 

Thirty semifinalists advanced to pitch their business live before a panel of experts including lead judge and program spokesperson, Daymond John from ABC’s Shark Tank. 

Along their journey, entrepreneurs received advice from business mentors, access to various experts and gained company exposure. 

The experience included an energetic show hosted by Lifestyle Specialist Kenny Burns , networking VIP meet-and-greets with Daymond John and a surprise book signing of his NY Times Best Seller Power of Broke.